Dieting and the Gluten Free Lifestyle

People who really appreciate and enjoy Bountiful Eatery are:


Allergy sufferers

Gluten free individuals in the last year they purchased over 2 billion dollars of food at the grocery store and are expected reach 5 billion in a few year. As reported by Health Magazine, one out of five people suffer from a common food allergy, however many bakeries and restaurants do not cater to their needs. The gluten free population is considered an emerging market and is growing very fast. Grocery store sales rose over 30% between 2008 and 2010 with sales totaling 2.6 billion in 2010. We are here to accommodate those people and fulfill their needs.

Dieters

One in every 3 people in the United States at some point in the year will be on a diet, this segment is typically making modifications to their diet based on their desire to lose weight and seeking healthy alternatives to accomplish this goal. According to Self Magazine, they wrote of 20 new diet fads that discouraged certain foods such as wheat and dairy. The bestselling book on the New York Time list for health was the "Blood Type Diet" which encourages readers to eat only non-gluten flours. While this target market is quite large, it is ever fluctuating since most people who diet yo-yo between different diets (Self Magazine). The most recent industry numbers estimate that at any given time up to 50 million people in the United States can be on some form of a diet. America's current population is 300 million, and the city of Chicago's population is over 3 million.

Healthy Eaters

Those very aware of food and what is best and healthiest for them, and seeking new dining/eating alternatives to accomplish and satisfy their taste buds. There is a large population of self proclaimed "Health Focused" as reported in Health Magazine. Many of these people seek out food and restaurants offering a tasty variety of Healthy Food providing them with a nutritious meal free of fats, oils, wheat and dairy.

Workout and Sports Enthusiasts

These are people seeking full-filling, healthy food to fuel their body and excel them forward in their sport or competition. There is a large population sports minded and workout energized people that frequent the bike and jogging paths that run along the lake front just a block from the Eatery. Gyms/Health Clubs have continued to see a growth of over 5% through this economic down turn and a continued increase in membership, in part attributed to the public becoming more health conscious and the aging population of Baby Boomers staying more fit.

Baby Boomers

The Baby Boomer population that is aging and they are very aware of healthy eating for a healthy extended life style and of course there are those with Doctors Orders to eat healthy. Bountiful will make it easy and tasty to follow the doctors orders. For health reasons, many people are advised to avoid certain foods by their doctors because of high cholesterol and blood pressure. Currently the main killer in the U.S. is heart disease according the American Heart Association. Many Americans aged 50+ are going on special diets to prevent heart disease. Many of those on these diets are told to eat diets plentiful with fresh vegetables and nutritious proteins like we serve at Bountiful Eatery.

Friends and Family

Often a family's eating habits will be dictated and altered when one member of the family has food issues or allergies. By default, friends and family will join their family members in dining at Bountiful Eatery.

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